Agent product · Whissel Beer Group
One automated kit made open houses our most reliable lead source
Problem
Open houses are where agents meet buyers and neighbors face to face. Each agent pulled their own materials together, so quality changed from house to house and the prep ate the days before every event.
Decision
- Treat the open house as a product agents order, with everything they need in one kit.
- Put print, social media posts, door hangers, door-knocking flyers and postcards in that kit.
- Automate it, so every agent gets a ready-to-use, on-brand kit without building anything themselves.
Result
Every open house now looks like the brand, and agents show up ready. Open houses turned into our most reliable source of new leads.
Next: connect each kit to the deals it starts, so agents can see which pieces pull their weight.
The kit
One request in, five pieces out
How it runs
From booking to doorstep
Open house setAn agent puts one on the calendar.
Kit arrivesEvery piece, built automatically and on brand.
Agent works the blockPosts go live, hangers go up, doors get knocked.