Hey, I'm Max.
I take products from positioning to launch, then prove what each launch brings in.
I run marketing for the #1 real estate team in California by homes sold. Before that, I launched savings products at a ~$20B digital bank. On nights and weekends I help local businesses get found on Google and in AI answers.
Real estate team in California by homes sold. RealTrends Verified 2026.
Transactions for the team in 2025.
New brand domain, Feb to Jul 2026. Google Search Console.
Digital bank, three consumer brands, 2021 to 2024.
Stuff I built because somebody needed it
Some of these make money. Some are just for fun. Most started with someone in my family asking for help.
My side practice for local businesses. AI search, tracking and ads that show you what is working.
Explore →The playbook I use to get a business found on Google and in ChatGPT answers.
Explore →My brother-in-law’s landscaping company, my first client. Results go up here as they come in.
My uncle’s tire shop in Los Angeles. Google profile, reviews, and maybe live tire inventory.
Free check. Type your business and city, see if ChatGPT and Google’s AI mention you.
One product launch at a time. What they said, where they said it, and what I would steal.
This site. Built with AI, tracked like a client site, updated every month.
Explore →The Tag Manager and GA4 setup I would want on any small business site, as a free download.
Ready-to-use email sequences for local service businesses. Plug in your name and go.
A small script that finds bad emails before they hurt your sender score. Built from a real fix.
Free Claude skills for local business marketing: Google profile, review replies, service pages.
What I look at when I walk into a local business, so the first call is useful.
Which local industries have the most room to grow right now, and why.
One email a month on AI search and local marketing. Short, with numbers.
A monthly breakfast for people marketing small businesses in San Diego.
A tiny page that tells me first pitch, the matchup, and whether I can make it.
Numbers, updated every month
Wins and misses both go up here. Every number has a source and a date.
Google Search Console (Feb to Jul 2026) and Ahrefs (Jan to Sep 2026), for the brand domain in my brand launch case study.
Out in the world today.
Including two family businesses as my first clients.
Problem, decision, result. More as client results land.
Counted from the projects list on this site, 13 Oct 2026.
Grab a coffee in San Diego, or a call if you're not here.
Help with your marketing
Start with a Teardown: I look at your search, tracking and site, then hand you a plan.