Portfolio · for hiring teams
The work, with the receipts.
Four case studies, each told as problem, decision and result. Numbers are public-safe and list their source and date. My resume is available on request.
Brand launch · Whissel Beer GroupA brand-new domain, found on Google and cited by AI58 to 3,345 clicks a month
Feb to Sep 2026Read →Agent product · Whissel Beer GroupOne automated kit for every open houseOur most reliable lead source
In marketRead →Consumer banking · Axos BankLaunching savings products while rates rose 11 times10+ savings products launched
Aug 2021 to May 2024Read →People and AI · Whissel Beer GroupThe right seat first, then the right toolsAI in the team’s daily work
2026Read →
Feb to Sep 2026Read →Agent product · Whissel Beer GroupOne automated kit for every open houseOur most reliable lead source
In marketRead →Consumer banking · Axos BankLaunching savings products while rates rose 11 times10+ savings products launched
Aug 2021 to May 2024Read →People and AI · Whissel Beer GroupThe right seat first, then the right toolsAI in the team’s daily work
2026Read →
Experience
Where the work happened
May 2024 to present
Director of Marketing, Whissel Beer Group | eXp Realty
Lead in-house marketing for the #1 real estate team in California by homes sold (RealTrends Verified 2026). Brand, search and AI visibility, paid media, lifecycle email and the team's AI work.
Aug 2021 to May 2024
Senior Marketing Specialist, Strategy, Axos Bank
Consumer deposit marketing at a ~$20B digital bank across Axos Bank, UFB Direct and Nationwide by Axos, plus Indirect Auto and the new Axos app launch.
Jun 2020 to Aug 2021
Marketing Manager, SoftClouds
B2B product marketing for Oracle CX and CRM. Product brochures built with engineering and sales, white papers and campaigns.
Apr 2019 to Mar 2020
Media and PR, InnoVision Marketing Group
Press releases, media pitching, media plans and radio copy.
Education
BA, Mass Communication and Media Studies
California State University San Marcos.