Brand and product marketing.
I take products from positioning to launch, then prove what each launch brings in.
I run marketing for the #1 real estate team in California by homes sold. Before that, I launched savings products at a ~$20B digital bank. The short version is below, with the receipts.
Real estate team in California by homes sold. RealTrends Verified 2026.
New brand domain, Feb to Jul 2026. Google Search Console.
Digital bank, three consumer brands, 2021 to 2024.
Products taken from plan to market while rates rose 11 times.
Three things I do well.
Positioning and launches
Ten-plus savings products taken from plan to market across three bank brands, and a new brand launched after a merger.
10+ launchesSearch and AI visibility
A brand-new domain taken from 58 to 3,345 organic clicks a month from Feb to Jul 2026, and got it cited in AI answers.
58 → 3,345 clicksMeasurement people trust
Tag Manager, GA4 and reporting set up so every launch shows what it brought in, wins and misses both.
Every launch reportedFeb to Sep 2026Read →Agent product · Whissel Beer GroupOne automated kit for every open houseOur most reliable lead source
In marketRead →Consumer banking · Axos BankLaunching savings products while rates rose 11 times10+ savings products launched
Aug 2021 to May 2024Read →People and AI · Whissel Beer GroupThe right seat first, then the right toolsAI in the team’s daily work
2026Read →
Where the work happened
Director of Marketing, Whissel Beer Group | eXp Realty
Lead in-house marketing for the #1 real estate team in California by homes sold (RealTrends Verified 2026). Brand, search and AI visibility, paid media, lifecycle email and the team's AI work.
Senior Marketing Specialist, Strategy, Axos Bank
Consumer deposit marketing at a ~$20B digital bank across Axos Bank, UFB Direct and Nationwide by Axos, plus Indirect Auto and the new Axos app launch.
Marketing Manager, SoftClouds
B2B product marketing for Oracle CX and CRM. Product brochures built with engineering and sales, white papers and campaigns.
Media and PR, InnoVision Marketing Group
Press releases, media pitching, media plans and radio copy.
BA, Mass Communication and Media Studies
California State University San Marcos.
Let's talk about the role.
Tell me about the team and the problem. I'll send my resume and find a time to talk.